AHMAD TEA
Social content shot round the world
CHALLENGE
Tea has been drunk for over 8,000 years and is the second most popular drink in the world. Different cultures prepare, serve and enjoy it in a myriad of ways. But it’s image still lacks the sophistication of coffee.
Ahmad Tea is the fifth largest tea company in the world, present in over 90 markets globally. We needed to capture the global nature of tea, and to inspire people to prize its taste and rituals in the same way a Barista eulogises about coffee.
STRATEGY
Food and drink content gets monotonous, fast. Product shot, preparation sequence, consumption moment. And repeat. We needed a low-budget approach that enabled Ahmad Tea to showcase its global perspective, revealing and celebrating the taste and culture of tea the world over.
CREATIVE
We developed a visual identity to tie together everything that we posted on the brand’s global social channels. We then worked with creators from a range of markets, each giving us an insight into their local tea culture, how tea is prepared and enjoyed around the world.
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